Terms of Use

Last updated: September 27, 2026

These terms are an agreement between you and JLW Holdings LLC, a Maryland limited liability company that runs Show Up as a BraveMind Academy product ("Show Up," "we," "us"). By creating an account or using the app, you agree to them. If you don't agree, don't use Show Up. Our Privacy Policy explains how we handle your information.

1. What Show Up is

Show Up is a habit app for two. You pick one daily goal, pair with a partner who picks their own, and check in each day. A day counts when you both show up. Your partner can nudge you, and you can set reminders that escalate if you haven't checked in.

Show Up is a motivation tool. It is not medical, mental health, addiction or crisis care, and it is not an emergency service. If you're in crisis, call or text 988 in the US, or call 911. Sharing your location with your partner in the app does not contact emergency services, and your partner may not see it in time. Some goals touch health, recovery or grief. Show Up doesn't replace professional help for any of them.

2. Who can use it

You must be 18 or older and able to form a binding contract. If we learn that someone under 18 has an account, we'll close it.

3. Your account

• You sign in with a phone number, an email address, Apple or Google. Keep access to the one you use: it's how you get back into your account on a new phone.
• Signing in on a new phone signs your account out of the old one.
• You're responsible for what happens under your account. Tell us at hello@bothshowup.com if you think someone else is using it.
• You can delete your account at any time by emailing hello@bothshowup.com.

4. Your partner and your data

• Your partner sees your first name, goal, check-ins (the time, and whether you hit the full goal or the bad-day minimum), your "why," your profile photo and city if you add them, the pledge video you record for them, messages you send them, and your location while you're sharing it in a crisis.
• Check-in proof photos stay on your phone. They aren't uploaded.
• Only you and your partner can watch your pledge video. Nobody else can, including other partners you pair with later.
• If you leave a pair, or one of you blocks the other, the pair ends and its chat and both pledge videos are deleted. Reports you've made are kept (section 7).
• If an organization (a church, employer, coach or similar) paired you, it sees that you joined and whether you're taking part. It never sees your goal, check-ins or messages.

5. Texts, calls and emails

Show Up only sends automated texts, calls or emails that you've turned on, each one separately, and none of them is required to use the app.

Text reminders ("Show Up Reminders")

• What they are: reminders about your own goal, sent on the schedule you set or when your partner taps "Go get them." They never contain ads.
• How often: at most 1 text a day, only between 8am and 8pm your time and outside your quiet hours. You'll also get one confirmation text when you turn texts on, and one when you stop them.
• Message and data rates may apply.
• Reply HELP for help, or email help@bothshowup.com.
• Reply STOP (or UNSUBSCRIBE, CANCEL, END or QUIT, or tell us in your own words) to end all texts and calls from Show Up. It takes effect immediately, for every Show Up account that uses your number. Reply START to turn texts back on. Calls stay off until you turn them on in the app.
• Carriers aren't liable for delayed or undelivered messages.
• If you change your number, turn texts off first or tell us. We check numbers again every 90 days.
• Your number and your consent to texts are never shared for anyone's marketing. See the Privacy Policy.

Automated calls

Automated calls aren't available yet. When they are, they'll need their own separate agreement in the app.

Email

Goal and partner emails, and news and offers, are separate choices. Every email has an unsubscribe link. Without those choices, we'll email you only when you've asked for something: a sign-in code, or a link to confirm your address.

Organization programs

If you sign up through an organization's Show Up page, texts and emails come from "Show Up, on behalf of" that organization, and only if you ticked those boxes and then confirmed your number or email.

6. What you agree not to do

Don't use Show Up to harass, threaten, impersonate, spam or sell to anyone. Don't post anything illegal, sexual content involving anyone under 18, or intimate images of anyone without their consent. Don't share someone else's private information. Don't try to break, overload, reverse-engineer or scrape the service, or get into accounts that aren't yours. Don't create an account for someone else or sign someone else up for texts or email.

7. Reporting, blocking and removal

• You can report a message or profile, or block someone, from inside the app. Blocking ends the pair and stops the two of you being paired again. The other person isn't told why.
• We review reports and may remove content or suspend accounts.
• Intimate images shared without consent: email hello@bothshowup.com with "Removal request" in the subject. We'll remove valid requests within 48 hours.

8. Content you add

You keep ownership of what you add (messages, your photo, your "why"). You give us a limited license to store it, show it to the people it's meant for (your partner), and run the service. We don't put your content in ads, and we never share your goal or check-ins with advertisers.

9. Money

Show Up doesn't take or hold money, and nothing in the app is a bet or a wager.

10. Changes and ending the service

We may change or stop features. If we change these terms in a way that matters, we'll tell you in the app or by email before the change takes effect. We may suspend or close accounts that break these terms. You can stop using Show Up at any time.

11. Disclaimers

Show Up is provided "as is." We don't promise it will be uninterrupted or error-free, that every reminder will arrive on time, or that you'll reach your goal. Reminders can be late or missing because of your phone's settings, Focus modes, carriers or the internet. Don't rely on Show Up for anything safety-critical, including medication timing.

12. Limits on liability

To the extent the law allows, JLW Holdings LLC isn't liable for indirect, incidental, special, consequential or punitive damages. Our total liability for any claim about Show Up is limited to the greater of $50 or what you paid us in the 12 months before the claim.

13. Disputes

These terms are governed by Maryland law, without regard to conflict-of-law rules.

14. Contact

JLW Holdings LLC · hello@bothshowup.com